Effective Date: 04-Apr-2024 Last Updated: 04-Apr-2024

What are cookies?

How do we use cookies?

Types of Cookies we use

Google Analytics

In the course of enhancing our understanding of how users interact with our Sites, we reserve the right to employ Google Analytics, a web analytics service provided by Google, Inc. (“Google”). This service facilitates the placement of cookies—small data files—on your computer or mobile device, which are instrumental in generating data specifically selected by us regarding your usage of our Website, including but not limited to the IP address of your device. Such data is transmitted directly to Google and retained therein. The purpose behind collecting this data encompasses assessing the usage of our Website, assembling reports on website activity for our internal use, and delivering additional services related to the Website’s usage and activity. Under circumstances mandated by legal requirements or in instances where third parties manage the information on behalf of Google, there exists the possibility of this information being disclosed to said third parties. You possess the option to reject the use of cookies by adjusting the relevant settings within your web browser. It is important to be aware, however, that opting to disable cookies may result in a diminished capability to fully experience the functionalities offered by our Website. The management of cookies via Google Analytics falls under the purview of Google’s privacy policy, which can be accessed at https://policies.google.com/privacy. Furthermore, Google provides a mechanism for users to opt out of Google Analytics, available at https://tools.google.com/dlpage/gaoptout, should they choose to disengage from such data collection practices.

Google Tag Manager

In our efforts to optimize and enhance the functionality of our Website, we may utilize Google Tag Manager (“GTM”), a tag management system provided by Google. GTM facilitates the expedient deployment and update of JavaScript and HTML tags across various sections of this Website, serving purposes related to tracking and analytics. Significantly, GTM is integrated with Google Analytics to streamline the management of analytics services. Should you elect to opt out of Google Analytics, be assured that GTM respects this choice and adjusts its operations accordingly. For a comprehensive understanding of the privacy practices that govern GTM, interested parties are encouraged to consult Google’s privacy policy, accessible at https://policies.google.com/privacy/. Additionally, the terms of use governing the application of GTM can be found at https://www.google.com/analytics/tag-manager/use-policy. These documents provide detailed insights into the management and usage of data within GTM, underscoring our commitment to maintaining transparency and respecting user preferences in our digital environment.

Facebook Pixel

To enhance the precision and efficacy of our advertising initiatives conducted on Facebook, we reserve the option to employ the Facebook Pixel. This technology, developed by Facebook, implements a cookie mechanism to facilitate our assessment of advertising campaign performance on the Facebook platform. Information captured by the Facebook Pixel is directly transmitted to and retained by Facebook. For individuals seeking a deeper understanding of how Facebook manages and safeguards user data, detailed information is available within Facebook’s privacy practices. This documentation can be accessed by visiting https://www.facebook.com/about/privacy. Additionally, users who prefer to exclude themselves from the data collection and analysis facilitated by the Facebook Pixel have the option to opt out. This can be accomplished by navigating to https://www.facebook.com/ads/preferences, where preferences regarding ad settings can be adjusted according to user discretion. ‍

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